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Orange : Mobile Phone Networks
Orange was launched in April 1994. At the time of its launch in the UK,
there prevailed utter chaos and Orange was the fourth entrant into an already
crowded UK mobile phone market. But Orange has learnt the techniques of
staying out among the crowd. In just three years, since its inception,
Orange had gained 1 million customers (as per the July 97 statistics).
Moreover, it had the lowest churn rate, better margins than its competitors,
and top ratings for customer satisfaction.
Orange is now a worldwide organization. Having secured a foothold in
the UK as the country’s fastest growing mobile communications
company, Orange set forward on its international expansion plans. As
of today,
Orange had launched its services in Switzerland and Belgium and has
licensed its brand to companies in Hong Kong, Australia, Israel and
India.
Many popular mobile phones come along with an Orange line rental. This
includes Nokia, Sony Ericsson, Motorola, and many more. Look out for
attractive Orange handsets at Mobile Phone Shop UK, the online mobile
phone store.
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